About
Explore the expressive quality of typography and how to create unique imagery in this project. You'll end with two distinctly different visual solutions for the same problem to showcase that you have innovative problem-solving skills and that there is no one super right way to solve a design problem. This project focuses on understanding of connotation vs denotation in words and images. You will learn distinct steps of the design process. Emphasis is on concept development, self-evaluation of level of solution to execute into a formal composition. This is one of Val's favorite assignments and is a perfect project to learn graphic design with emphasis on type and image. Experimentation is encouraged as you explore as many methods of making type with objects from string to cut paper to potatoes and beyond. You may even use photography or a scanner in this process. You will learn a bit about the history of hand craft lettering vs mechanical. You'll receive feedback at several stages of the project and should anticipate around 48 - 72 hours turnaround for that component of this course.
You can also join this program via the mobile app. Go to the app